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Marketing Metrics: 50+ Metrics Every Executive Should Master

Marketing Metrics: 50+ Metrics Every Executive Should Master

zoom enlarge 		Authors: Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein
Publisher: Wharton School Publishing
Category: Book


Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 2
Dimensions (in): 9.3 x 6.9 x 1.7

ISBN: 0131873709
Dewey Decimal Number: 658.83
EAN: 9780131873704
ASIN: 0131873709

Publication Date: April 28, 2006
 
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