Location: Home :: Self Help Books :: General AAS :: Influence: The Psychology of Persuasion (Collins Business Essentials)

Need a quick gift? Try Amazon gift certificates.

Don't Forget To Visit:

The New Social Worker Online

SocialWorkJobBank

Online Continuing Education for Social Workers

Amazon.com Widgets

Related Categories

•	General AAS

Qualifying Textbooks

Custom Stores

Specialty Stores

•	Consumer Behavior

Marketing Sales

Business Investing

Subjects

•	Applied Psychology

Psychology Counseling

Health, Mind Body

Subjects

Influence: The Psychology of Persuasion (Collins Business Essentials)

enlarge

Author: Robert B. Cialdini
Publisher: Collins Business
Category: Book

List Price: ~~$17.95~~
Buy Used: $9.40
You Save: $8.55 (48%)

New (55) Used (23) from $9.40

Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 336
Shipping Weight (lbs): 0.7
Dimensions (in): 7.8 x 5.3 x 0.8

ISBN: 006124189X
Dewey Decimal Number: 153.852
EAN: 9780061241895
ASIN: 006124189X

Publication Date: January 1, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Ships next business day. **Revised Edition** NEW/UNREAD!!! Text is Clean and Unmarked! --Be Sure to Compare Seller Feedback and Ratings before Purchasing-- Has a small black line on bottom/exterior edge of pages. May have light shelf wear to cover from storage, if any. In House Upgrade to Expedited shipping for items valued at or totaling $40.00 or more!

Similar Items:

•	Yes!: 50 Scientifically Proven Ways to Be Persuasive
•	NLP: The New Technology of Achievement
•	Influence: Science and Practice (5th Edition)
•	The Definitive Book of Body Language
•	The Art of Seduction

Editorial Reviews:

Amazon.com Review
Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

Product Description
p iInfluence/i, the classic book on persuasion, explains the psychology of why people say "yes"#8212;and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. /p p You'll learn the six universal principles, how to use them to become a skilled persuader#8212;and how to defend yourself against them. Perfect for people in all walks of life, the principles of iInfluence/i will move you toward profound personal change and act as a driving force for your success. /p

Customer Reviews: Read 95 more reviews...

5 out of 5 stars

Looking into the mind for influence November 18, 2008
This book is truly amazing!br /br /It really goes deep into the hidden psychology on why people buy things and how they justify themselves to do it...br /br /The author supports all his theories by quoting studies that were done to assess the psychology on why people buy.br /br /The best part is, now you can learn to turbo-charge your business by knowing why and how people will buy from you.br /br /Definitely a recommended book!

5 out of 5 stars

Influential November 16, 2008
Dr. Cialdini's book is highly readable, thought provoking, and occasionally frightening. His insights into some of the most celebrated (and notorious) experiences and experiments in mass psychology (such as the Milgram project and the Kitty Genovese case) are worth the price of the book alone. But it is Dr. Cialdini's categorizing of the elements of mass psychology and the tools of persuasion that stay with the reader long after the book is back on the shelf. Highly recommended.

3 out of 5 stars

Influence: The psychology of persuasion, Cialdini November 10, 2008
I can only agree that Cialdini has done it again. Everyone has something to learn from this. Beeing a surgeon it is very important for me to know what patients read into what I tell them, and as well to know if I'm (subconciusly) persuading them to go through a treatment they really didn't want or the other way round.br /Everyone should read it!br /GB

5 out of 5 stars

Fantastic for the Marketer and it's Fun! November 9, 2008
I bought this book on a strong recommendation from a marketing expert and I was not disappointed.br /br /Caldini clearly covers what persuasion experts use to get people to do what they want them to do. Whether it's to make a donation to their charity or say yes to their product.br /br /Caldini wrote the book to help people avoid being sucked in by marketers (he is a self described patsy) but it's become more of a marketers manual.br /br /If you want to use psychology to help get more sales and persuade people then I strongly recommend this book. It's a great read and surprisingly funny, I found myself laughing many times when reading it.br /br /This is the extended version of Caldini's original book and the Influence: Science and Practice (5th Edition) guide is a shorter version. I'm glad I purchased this one and got the whole deal.

1 out of 5 stars

Nice book that is terribly used!! November 3, 2008
0 out of 3 found this review helpful

The book itself is nice Academic study. If you are about to take it as strategy - you are a fool. Such approach will not last.br /Try the The 7 Habits of Highly Effective People instead.

Copyright 2007 White Hat Communications.
Disclaimer: The products referenced on this site are manufactured and sold by parties other than The New Social Worker/White Hat Communications. We make no representations regarding either the products or any information vendors offer about their products.

Visit our poster store for unique social issues posters.

Amazon.com Widgets