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Books on Research: Harvard Business School Press



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Competing on Analytics: The New Science of Winning 
zoom enlarge  		 Competing on Analytics: The New Science of Winning
Authors: Thomas H. Davenport, Jeanne G. Harris

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Category: Book
ASIN: 1422103323
Publication Date: March 6, 2007
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Condition: The pages are clean. This book is in excellent condition inside and out. Cover and page edges show light wear. The book may show some minor shelf wear or wear from shipping.
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers 
zoom enlarge  		 Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
Authors: Gerald Zaltman, Lindsay H. Zaltman

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Category: Book
ASIN: 1422121151
Publication Date: April 22, 2008
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New & Noteworthy
•Case Study Research: Design and Methods (Applied Social Research Methods)
•Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
•Survey Research Methods (Applied Social Research Methods)
•Statistical and Methodological Myths and Urban Legends: Doctrine, Verity and Fable in the Organizational and Social Sciences
•Statistical Misconceptions
•Along the Archival Grain: Epistemic Anxieties and Colonial Common Sense
•Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
•Credit Risk Management: Basic Concepts
•The Computer as Crucible: An Introduction to Experimental Mathematics
•Understanding Research Methods: An Overview of the Essentials