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How to Conduct Surveys: A Step-by-Step Guide

How to Conduct Surveys: A Step-by-Step Guide

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Creator: Arlene Fink
Publisher: Sage Publications, Inc
Category: Book

List Price: $36.95
Buy New: $33.25
You Save: $3.70 (10%)



New (15) Used (5) from $30.93


Media: Paperback
Edition: Fourth Edition
Number Of Items: 1
Pages: 136
Shipping Weight (lbs): 0.6
Dimensions (in): 9.8 x 6.8 x 0.4

ISBN: 141296668X
Dewey Decimal Number: 300.723
EAN: 9781412966689
ASIN: 141296668X

Publication Date: September 29, 2008
Availability: Usually ships in 24 hours

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  • Survey Research Methods (Applied Social Research Methods)
  • Seeing Statistics
  • Practical Evaluation for Educators: Finding What Works and What Doesn't

Editorial Reviews:

Product Description
pThe bFourth Edition /bof this book shares the same goal as the previous editions: to guide readers to developing their own rigorous surveys and to evaluate the credibility of other ones. This new edition continues to give practical step-by-step advice on how to achieve the goal. Written in the same clear and accessible style as her other works, author Arlene Fink has completely revised this edition to reflect changes in the way people prepare surveys, use them with the public, and report the results. /pp/ppbKey Features/b/pp/pulliCovers new content, including a section on the internal and external validity of research designs/liliReflects changes in the way people prepare surveys, use them with the public, and report the results with increased emphasis on online surveys/liliPresentsa new section that appearsthroughout the book call strongMaking the Decision /strongthat help the reader make informed choices by offering guidance in choosing survey types, question types, sampling strategies, research designs, and data analytic methods/liliIncludes a new end of chapter feature called strongSumming Up /strongsections to make sure the reader understands the most important concepts/liliOffers a completely revised data analysis chapter to take into account the availability of statistical programs with a new section on analyzing qualitative data from open ended questions/liliProvides a new section on internal and external validity of research designs with more information on Likert scales, cross tabs and downloading data from online surveys/liliGivesreaderslinks to exemplary #x201C;surveys in practice#x201D;/liliContains fully updated examples and references/li/ulpPraise for strongHow to Conduct Surveys, Fourth Editionbr //strongbr /#x201C;The book is extremely well organized and covers the broad subjects necessary to successfully design, test, administer, analyze, and report a survey.#x201D; br /-R. Steven Daniels, iCalifornia/ii State University, Bakersfield/i/ppbr //p


Customer Reviews:

5 out of 5 stars How to Conduct Surveys: A Step-by-Step Guide   March 22, 2006
 0 out of 4 found this review helpful

This book provides a step-by-step guide to conducting surveys in an easy to read format. The book also provides examples of real practice which is useful.


5 out of 5 stars Great practical advice   March 9, 2006
 0 out of 4 found this review helpful

I found the book to be a very pragmatic guide to surveying for accuracy and quality.


5 out of 5 stars Good primer for online surveys!   January 7, 2005
 9 out of 11 found this review helpful

I've been doing online surveys and consulting for years and have been using Vista surveys as I found them to be the best overall. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! By reading this book you will certainly pick up on not only critical questions you should be asking but HOW to ask them. Highly recommend!

Copyright 2007 White Hat Communications.
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