Location: Home :: Books on Research :: General AAS :: Survey Research Methods (Applied Social Research Methods)

Need a quick gift? Try Amazon gift certificates.

Don't Forget To Visit:

The New Social Worker Online

SocialWorkJobBank

Online Continuing Education for Social Workers

Amazon.com Widgets

Related Categories

•	General AAS

Social Sciences

New Used Textbooks

Custom Stores

•	General AAS

New Used Textbooks

Custom Stores

Specialty Stores

•	General AAS

Qualifying Textbooks

Custom Stores

Specialty Stores

Survey Research Methods (Applied Social Research Methods)

enlarge

Creator: Floyd J. Fowler
Publisher: Sage Publications, Inc
Category: Book

List Price: ~~$39.95~~
Buy New: $35.95
You Save: $4.00 (10%)

New (23) Used (8) from $29.74

Media: Paperback
Edition: 4th
Number Of Items: 1
Pages: 216
Shipping Weight (lbs): 0.5
Dimensions (in): 8.4 x 5.5 x 0.6

ISBN: 1412958415
Dewey Decimal Number: 300.723
EAN: 9781412958417
ASIN: 1412958415

Publication Date: September 5, 2008
Availability: Usually ships in 24 hours

Similar Items:

•	Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
•	Scale Development: Theory and Applications Second Edition (Applied Social Research Methods)
•	Research Design: Qualitative, Quantitative, and Mixed Methods Approaches
•	Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
•	Reliability and Validity Assessment (Quantitative Applications in the Social Sciences)

Editorial Reviews:

Product Description
pThe strongFourth Edition /strongof the bestselling strongSurvey Research Methods /strongpresents the very latest methodological knowledge on surveys. Author Floyd J. Fowler Jr. provides students and researchers who want to collect, analyze, or read about survey data with a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility. br /br /The strongFourth Edition /stronghas been updated in four primary ways: it much more prominently addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage; it addresses the precipitous drop in response rates for telephone surveys, particularly those based on random-digit dialing; it offers new and expanded coverage monitoring the continued improvement in techniques for presurvey evaluation of questions; and it addresses the growing role of individual cell phone in addition - and often instead of - household landlines. Two new chapters, #x201C;The Nature of Error in Surveys#x201D; and #x201C;Issues in Analyzing Survey Data,#x201D; further emphasize the importance of minimizing nonsampling errors through superior question design, quality interviewing, and high response rates. br /br /strongKey Features/strong/pulliCovers the expansion of cell phone use and legislation regarding them; this offers survey researchers guidance as to policy implications and practical applicationstrong/strong/liliExpands the coverage of web-based and online surveys as well as the latest resources available to the beginning and expert researcherbr /Offers in-depth discussion of non-response and sample size issues, especially as they relate to power/liliFocuses on data analysis, especially with regard to bivariate and multivariate approaches. Fowler walks students and researchers through the various types of analyses one would do once the data are ready to analyze. Provides a list of strengths and weaknesses for each of the different types of survey data collection, including the more recent web-based approaches/liliIncludes updated references and survey examples that offer various levels of students and researchers other exemplary literature and modelsbr /strong/strong/li/ulpstrongSurvey Research Methods, Fourth Edition /stronggives compact, yet comprehensive coverage, making it an ideal companion or beginning text. br /br /Praise for Floyd J. Fowler, Jr. and the previous editionstrong:/strongbr /br /#x201C;Fowler is smart, straightforward, and sensible in writing about research methodology. Students have a lot to gain from his wisdom and experience.#x201D; br /-Mark Berends, emVanderbilt University/em/p

Customer Reviews:

4 out of 5 stars

Good book for basic methods October 15, 2008
1 out of 1 found this review helpful

A good book on survey methods. Easy to use for both upper division undergraduate and masters level graduate students. The publisher (Sage) is known for quality methods books, so this fits well in their catalog. A part of their Applied Social Research series. The author also has a decent book on how to write good survey questions.

5 out of 5 stars

I bought it for school. January 3, 2007
0 out of 28 found this review helpful

Book was barely read and arrived somewhat late from amazon.

Copyright 2007 White Hat Communications.
Disclaimer: The products referenced on this site are manufactured and sold by parties other than The New Social Worker/White Hat Communications. We make no representations regarding either the products or any information vendors offer about their products.

Visit our poster store for unique social issues posters.

Amazon.com Widgets