Location: Home :: Books on Research :: General AAS :: Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)

Need a quick gift? Try Amazon gift certificates.

Don't Forget To Visit:

The New Social Worker Online

SocialWorkJobBank

Online Continuing Education for Social Workers

Amazon.com Widgets

Related Categories

•	General AAS

Social Sciences

New Used Textbooks

Custom Stores

•	General AAS

New Used Textbooks

Custom Stores

Specialty Stores

•	General AAS

Qualifying Textbooks

Custom Stores

Specialty Stores

Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)

enlarge

Author: Floyd J. Fowler
Publisher: Sage Publications, Inc
Category: Book

List Price: ~~$51.95~~
Buy New: $46.75
You Save: $5.20 (10%)

New (21) Used (8) from $37.00

Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 200
Shipping Weight (lbs): 0.6
Dimensions (in): 8.4 x 5.5 x 0.5

ISBN: 0803945833
Dewey Decimal Number: 300.723
EAN: 9780803945838
ASIN: 0803945833

Publication Date: July 21, 1995
Availability: Usually ships in 24 hours

Similar Items:

•	Scale Development: Theory and Applications Second Edition (Applied Social Research Methods)
•	Survey Research Methods (Applied Social Research Methods)
•	The Psychology of Survey Response
•	Survey Questions: Handcrafting the Standardized Questionnaire (Quantitative Applications in the Social Sciences)
•	Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Editorial Reviews:

Product Description
pWhat is a good question? Although there are several potential sources for error in survey data, the validity of surveys depends on the design of the questions asked. This book shows how to word and format a question, write questions that will evoke the kind of answers for which they were designed, and empirically evaluate survey questions. In addition, the book covers topics such as how to write good questions aimed at collecting information about objective facts and events, how to measure subjective phenomena, some alternative methods for attacking common measurement problems; shows how to evaluate the extent to which questions are consistently understood and administered, and explains how to evaluate the data resulting from a set of questions. A clearly written book, bImproving Survey Questions/b enables researchers and practitioners to write better survey questions and helps users of survey data to evaluate their data more critically. /p

Customer Reviews:

5 out of 5 stars

Short, sharp, effective. Dr Fowler covers it all. January 16, 2006
15 out of 15 found this review helpful

The author has been a senior research fellow since 1971, and in that time has no-doubt seen it all when it comes to marketing and social research projects. In fact the volume was written after an evaluation of many significant social surveys where (he wasn't setting out to prove this) Fowler found the standard of questionnaire writing quite inadequate.br /br /In "Improving Survey Questions" he goes methodically through the philosophy, the problems and the techniques of writing better, more reliable questions that are easily understood (by a diverse audience) and are easily responded to - thanks to clear, unambiguous instructions.br /br /If he has one main lesson it is this: pre-test your surveys. His ultimate wish is that more pre-testing take place in the world of professional research.br /br /A worthwhile book - not exactly entertaining in style - but would make a great basis for in-house training in your organisation. I refer to my copy frequently, and used it to strip down my questionnaire style and build it up again from scratch. A good if somewhat salutary exercise for the professional.

5 out of 5 stars

Classic book with timeless advice July 2, 2005
27 out of 27 found this review helpful

After reaading many books on questionnaires, I find this one provides the most generally useful advice in a readable, compact format. Much cheaper and more advanced than the Survey Kit (also published by Sage), Fowler's book should find a place on the bookshelf of anyone writing questionnaires or surveys.

Copyright 2007 White Hat Communications.
Disclaimer: The products referenced on this site are manufactured and sold by parties other than The New Social Worker/White Hat Communications. We make no representations regarding either the products or any information vendors offer about their products.

Visit our poster store for unique social issues posters.

Amazon.com Widgets