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Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)

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Authors: Louis M. Rea, Richard A. Parker
Publisher: Jossey-Bass
Category: Book

List Price: ~~$50.00~~
Buy Used: $30.50
You Save: $19.50 (39%)

New (22) Used (22) from $30.50

Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 304
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 7.2 x 1.2

ISBN: 078797546X
Dewey Decimal Number: 300.723
EAN: 9780787975463
ASIN: 078797546X

Publication Date: September 28, 2005
Availability: Usually ships in 1-2 business days

Similar Items:

•	Improving Survey Questions: Design and Evaluation (Applied Social Research Methods)
•	Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
•	Survey Research Methods (Applied Social Research Methods)
•	Survey Questions: Handcrafting the Standardized Questionnaire (Quantitative Applications in the Social Sciences)
•	Reliability and Validity Assessment (Quantitative Applications in the Social Sciences)

Editorial Reviews:

Product Description
Designing Conducting Survey Research, third editionbr br Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods.br br Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research.br br Praise for the Previous Edition of Designing Conducting Survey Researchbr br "Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves."br -Norton Long, professor emeritus of political science, University of Missouri, St. Louisbr br "A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details."br -John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego Countybr br "Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book."br -Robert J. Waste, Survey Research Center, California State University, Chico

Customer Reviews: Read 2 more reviews...

4 out of 5 stars

Reads Well December 22, 2008
This book will come in very handy, seems fairly easy to read and follow. Can't wait to utilize it to the fullest, I may come back and place a new review : ) Depending on the outcome.

5 out of 5 stars

This has become my right-hand book November 1, 2007
3 out of 3 found this review helpful

This book has been a god-send for the work I'm doing in developing a survey research series for a local non-profit. What makes it so great is that it has a very strong overall and comprehensive approach to survey research, not surveys, not analyzing surveys but the WHOLE concept of survey research.br /br /Developing, administering questionnairesbr /- overview of survey sample process br /- desigining effective questionnaires (types, layout, lenght, questions)br /- developing survey questions (closed, open, scaled, ranked...)br /- utilizing focus groups (pre-testing, piloting)br /br /Ensuring scientific accuracybr /- descriptive stats, central tendency and dispersionbr /- theoretical basis of sampling (stratified, clustered)br /- confidence intervalsbr /- determining sample sizesbr /- selecting representative samples (general, working and sample pops)br /br /Presenting, Analyzing Survey Resultsbr /- cross-tabulated data analysisbr /- testing difference between meansbr /- regression and correlation br /- preparing an effective final reportbr /br /You will get what you need out of this to start an effective survey research program or any activity. Surveys are becoming more frequent and 'easy' way of collecting data, but if you dont know why you're collecting it and what you're going to do with it - you're wasting your time with surveys. This book presents the concept of setting up a plan of action towards research which leads to better surveys and better questions, thus data.br /br /Couple this with "Improving Survey Questions" (Fowler Jr), "How to Measure Survey Reliability and Validity" (Litwin) and "How to Analyze Survey Data" (Fink) and you will have a nice library of resources.br /br /To start the overall program evaluation process, how about "Measuring Performance in Public and Nonprofit Organizations" (Poister)?

4 out of 5 stars

An informative and interesting read... January 9, 2007
2 out of 2 found this review helpful

I purchased this text in order to brush up on some of the basic survey techniques for some work-related research projects. It has worked wonders for our sample selection and data collection processes.

4 out of 5 stars

clearly written February 25, 2006
4 out of 5 found this review helpful

This text is easy to read and has helped me in constructing a mail-out survey.

5 out of 5 stars

Well written instructions for writing and interpting surveys January 28, 2000
45 out of 45 found this review helpful

This is an excellent reference book for writing survey questions, for ensuring population representation in your samples and for interpting the responses. It even includes reference statistical tables for use in analysis of survey responses. All this in a small volume that is easily understood because it is so well written! It hits the nail right on the head. If you are conducting surveys or must present results after a survey is completed, this is a must read book.

Copyright 2007 White Hat Communications.
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