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Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

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Authors: Norman M. Bradburn, Seymour Sudman, Brian Wansink
Publisher: Jossey-Bass
Category: Book

List Price: ~~$40.00~~
Buy Used: $27.20
You Save: $12.80 (32%)

New (26) Used (16) from $27.20

Media: Paperback
Edition: Revised
Number Of Items: 1
Pages: 448
Shipping Weight (lbs): 1.2
Dimensions (in): 8.8 x 6 x 1.3

ISBN: 0787970883
Dewey Decimal Number: 300.723
EAN: 9780787970888
ASIN: 0787970883

Publication Date: April 30, 2004
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Inventory subject to prior sale. Used items have varying degrees of wear, highlighting, etc. and may not include supplements such as infotrac or other web access codes. Expedited orders cannot be sent to PO Box. Sorry, not able to ship to APO, FPO, Alaska, and Hawaii.

Similar Items:

•	Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
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•	Designing and Conducting Survey Research: A Comprehensive Guide (Jossey Bass Public Administration Series)
•	The Psychology of Survey Response
•	Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

Editorial Reviews:

Product Description
Since it was first published more than twenty-five years ago, iAsking Questions/i has become a classic guide for designing questionnairesthe most widely used method for collecting information about people's attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, iAsking Questions/i can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

Customer Reviews:

5 out of 5 stars

Practical and Workable November 13, 2007
2 out of 2 found this review helpful

This book is very practical and has many workable ideas that will work in the academic disciplines. It is important to form questions that will give workable answers. This book helps in this area.

5 out of 5 stars

Great perspective on questionnaire fundamentals November 15, 2006
2 out of 2 found this review helpful

This edition offers insight about the building blocks of questionnaire development, and more importantly, getting to the right answers. A good focus on the fundamentals and a valuable resource.

5 out of 5 stars

The definitive questionnaire design book August 16, 2006
6 out of 6 found this review helpful

This book is a tremendous resource for any social science research methodology course. It should be used as a stand-alone text for a questionnaire design course or as core reading material for a general research methodology class (undergraduate or graduate). As a social scientist, I have used it to successfully create web-based questionnaires that have received great response rates, which I believe are a direct result of the depth and breadth of the knowledge conveyed in the book. In addition, the text itself is easy to understand, interesting, and intellectually stimulating (qualities that are lacking in many other questionnaire design books).

2 out of 5 stars

Dry and Outdated March 2, 2006
4 out of 12 found this review helpful

I found this book to be a bit dry and behind the times, especially in terms of using the Web for surveys. There's also not much about polling. Unfortunately, that was my main reason for buying it. It is one of the few books out there about surveys and polls and there is some helpful information, but I will have to look elsewhere for my needs.

Copyright 2007 White Hat Communications.
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