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Analyzing and Reporting Focus Group Results (Focus Group Kit)

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Author: Richard A. Krueger
Publisher: Sage Publications, Inc
Category: Book

List Price: ~~$50.95~~
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Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 160
Shipping Weight (lbs): 0.7
Dimensions (in): 9.2 x 7.5 x 0.5

ISBN: 0761908161
Dewey Decimal Number: 001.433
EAN: 9780761908166
ASIN: 0761908161

Publication Date: July 24, 1997
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Condition: Never used

Similar Items:

•	Focus Groups: A Practical Guide for Applied Research, Third Edition
•	Developing Questions for Focus Groups (Focus Group Kit)
•	Moderating Focus Groups (Focus Group Kit)
•	Focus Groups as Qualitative Research (Qualitative Research Methods)
•	Moderating to the Max: A Full-Tilt Guide to Creative Insightful Focus Groups and Depth Interviews

Editorial Reviews:

Product Description
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Because analyzing focus group data is different from analyzing data collected through other qualitative methodologies, it presents new challenges to researchers. Analyzing and Reporting Focus Group Results offers an overview of important principles guiding focus group research and suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire, but instead offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners, and the occasional moderator. And the straightforward approach contains hundreds of helpful tips. The reader of this volume is bound to find delightful strategies that will improve analysis.

Copyright 2007 White Hat Communications.
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