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Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer (Market Research in Practice Series)

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Creators: Merlin Stone, Alison Bond, Bryan Foss
Publisher: Kogan Page
Category: Book

List Price: ~~$39.95~~
Buy New: $26.37
You Save: $13.58 (34%)

New (17) Used (7) from $22.24

Format: Illustrated
Media: Paperback
Number Of Items: 1
Pages: 256
Shipping Weight (lbs): 1.2
Dimensions (in): 9.1 x 6.1 x 1.2

ISBN: 0749442921
Dewey Decimal Number: 658.834
EAN: 9780749442927
ASIN: 0749442921

Publication Date: January 10, 2004
Availability: Usually ships in 24 hours

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Editorial Reviews:

Product Description
"Consumer Insight" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

Copyright 2007 White Hat Communications.
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