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Designing Effective Web Surveys

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Author: Mick P. Couper
Publisher: Cambridge University Press
Category: Book

List Price: ~~$125.00~~
Buy New: $100.00
You Save: $25.00 (20%)

New (7) Used (4) from $90.00

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 416
Shipping Weight (lbs): 2.5
Dimensions (in): 9.3 x 7 x 1.1

ISBN: 0521889456
Dewey Decimal Number: 301
EAN: 9780521889452
ASIN: 0521889456

Publication Date: September 29, 2008
Availability: Usually ships in 24 hours

Similar Items:

•	Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method
•	Encyclopedia of Survey Research Methods (2 Volume Set)
•	Envisioning the Survey Interview of the Future (Wiley Series in Survey Methodology)
•	International Handbook of Survey Methodology (European Association of Methodology)
•	The Psychology of Survey Response

Editorial Reviews:

Product Description
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys. It is not intended as a "cook book"; rather it is meant to get the reader to think about why we need to pay attention to design. It is intended for academic, government, and market researchers who design and conduct Web surveys.

Book Description
Designing Effective Web Surveys is a practical guide to designing Web surveys, based on empirical evidence and grounded in scientific research and theory. It is designed to guide survey practitioners in the art and science of developing and deploying successful Web surveys.

Copyright 2007 White Hat Communications.
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