Location: Home :: Books on Research :: General AAS :: Web Analytics: An Hour a Day

Need a quick gift? Try Amazon gift certificates.

Don't Forget To Visit:

The New Social Worker Online

SocialWorkJobBank

Online Continuing Education for Social Workers

Amazon.com Widgets

Related Categories

•	General AAS

Computer Science

New Used Textbooks

Custom Stores

•	General AAS

New Used Textbooks

Custom Stores

Specialty Stores

•	General AAS

Qualifying Textbooks

Custom Stores

Specialty Stores

Web Analytics: An Hour a Day

enlarge

Author: Avinash Kaushik
Publisher: Sybex
Category: Book

List Price: ~~$29.99~~
Buy Used: $15.27
You Save: $14.72 (49%)

New (48) Used (14) from $15.27

Media: Paperback
Number Of Items: 1
Pages: 480
Shipping Weight (lbs): 1.6
Dimensions (in): 9.1 x 7.4 x 1.2

ISBN: 0470130652
Dewey Decimal Number: 025.04
EAN: 9780470130650
ASIN: 0470130652

Publication Date: June 5, 2007
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Softcover. Includes CD-ROM. Cover, binding, and pages are excellent. Ships the next business day, with tracking and delivery confirmation sent to your email.

Accessories:

•	Actionable Web Analytics: Using Data to Make Smart Business Decisions
•	Search Engine Optimization: An Hour a Day
•	Advanced Web Metrics with Google Analytics
•	Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
•	Search Engine Optimization: An Hour a Day

Similar Items:

•	Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
•	The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•	Actionable Web Analytics: Using Data to Make Smart Business Decisions
•	Search Engine Optimization: An Hour a Day
•	Advanced Web Metrics with Google Analytics

Editorial Reviews:

Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company#8217;s bottom line. p bNote:/b CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews: Read 56 more reviews...

5 out of 5 stars

Web Analytics Review December 12, 2008
Very informative. i have done web site analysis before and still enjoy reading the book.

5 out of 5 stars

Indepth October 4, 2008
2 out of 2 found this review helpful

This book is fantastic. Not only does it cover everything, but it does it in a simple way, an hour a day!br /br /I reckon once you have finished this book you will be a head of the majority. br /br /Must get for analytics.

5 out of 5 stars

The only book on Web Analytics you'll ever need August 22, 2008
3 out of 3 found this review helpful

Technologies evolve, but the PROCESS by which we should collect and analyze online data in order to gain solid, actionable insights will remain constant for the foreseeable future.br /br /I have been fortunate enough to work with some of the smartest online marketers in the business, and, to say the very least, most of these people -- especially those in the analytics community -- seem content to share their expertise in the most confusing and theoretical manner possible. But not Avinash Kaushik. And in "An Hour a Day," Avinash proves why he is the world's most trusted name in analytics: he brings us up to his level without unnecessary jargon, so we can actually understand how to do this stuff!br /br /Without question, this book is required reading for ANY online marketer, business owner, or anyone currently outsourcing their web analytics. (Warning: You may become better at this than the people you're paying to do it for you!)br /br /Have a website you're not properly tracking? You're not alone! Less than a third of e-commerce and B2B sites have sufficient web analytics tracking -- let alone a process by which to glean insight from it -- and it's not the technology's fault. The problem is that most people don't understand the VALUE and NECESSITY of web analytics. They don't realize it's the difference between sink or swim. For most organizations, web analytics is an afterthought; something pawned off to those with technical knowledge when it should really be understood by those who need to use this data to make serious business decisions. Well, folks, those days are over. If all you know about your site is how many page views, uniques, or (*yikes*) "hits" it's getting, you're in much worse shape than you currently realize, simply because you have no idea how much money and attention you're missing out on if you have no clear goals in mind or a system by which to quantify it.br /br /If you're not measuring it properly, how can you ever claim to have an online strategy that's working? How else will you know how successful your campaign is? How else will you know which elements to test and optimize? br /br /Whether you're a beginner or you know just enough about web analytics to be dangerous, you should absolutely buy this book today. The book pays for itself a hundred fold in the very first hour of the very first day.

4 out of 5 stars

Not enough GA application info August 14, 2008
1 out of 1 found this review helpful

My only issue is that the book doesn't address how to use google analytics more. He gives a lot of suggestions, but there isn't enough guidance in actually how to use GA to pull the data he recommends.

5 out of 5 stars

Gold Standard July 31, 2008
2 out of 2 found this review helpful

This book is amazing. If you think you knew everything or are in an analysis slump, just flip through this book and you'll find something new to analyze.

Copyright 2007 White Hat Communications.
Disclaimer: The products referenced on this site are manufactured and sold by parties other than The New Social Worker/White Hat Communications. We make no representations regarding either the products or any information vendors offer about their products.

Visit our poster store for unique social issues posters.

Amazon.com Widgets