Location: Home :: Books on Research :: General AAS :: Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)

Need a quick gift? Try Amazon gift certificates.

Don't Forget To Visit:

The New Social Worker Online

SocialWorkJobBank

Online Continuing Education for Social Workers

Amazon.com Widgets

Related Categories

•	General AAS

Qualifying Textbooks

Custom Stores

Specialty Stores

•	Management

Management Leadership

•

Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)

enlarge

Author: Peter Rosenwald
Publisher: South-Western Educational Pub
Category: Book

List Price: ~~$52.95~~
Buy New: $38.52
You Save: $14.43 (27%)

New (16) Used (3) from $34.98

Media: Hardcover
Edition: 1
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.5
Dimensions (in): 9.1 x 6.1 x 1.4

ISBN: 0324203594
Dewey Decimal Number: 658.8
EAN: 9780324203592
ASIN: 0324203594

Publication Date: August 13, 2004
Availability: Usually ships in 24 hours

Similar Items:

•	Marketing Metrics: 50+ Metrics Every Executive Should Master
•	Measuring Marketing: 103 Key Metrics Every Marketer Needs
•	Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
•	Marketing by the Dashboard Light
•	Marketing and the Bottom Line (2nd Edition) (Financial Times Series)

Editorial Reviews:

Product Description
Businesses are increasingly concerned about measurability and accountability particularly in the area of marketing. Executives and managers are searching for reliable methods to ensure that they are getting more out of their marketing efforts, as well as for ways to continue successful operations. Accountable Marketing: The Economics of Data-Driven Marketing offers an authoritative, thorough treatment of measurable marketing. Its practical, comprehensive coverage makes the book an excellent tool for midlevel managers through senior execs or anyone who wants to gain greater command of their marketing program. A CD-ROM is also included with 35 unique interactive templates allowing the user to do a wide-range of calculations for accountable marketing.

Customer Reviews:

5 out of 5 stars

Great Book! October 7, 2007
0 out of 3 found this review helpful

This book is a world reference. It's an essential reading for everyone involved with business, specially Marketing Professionals. br /br /Murillo Boccia

Copyright 2007 White Hat Communications.
Disclaimer: The products referenced on this site are manufactured and sold by parties other than The New Social Worker/White Hat Communications. We make no representations regarding either the products or any information vendors offer about their products.

Visit our poster store for unique social issues posters.

Amazon.com Widgets