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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Health Kinesiology)

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer (5th Edition) (Health  Kinesiology)

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Authors: James F. Mckenzie, Brad L. Neiger, Rosemary Thackeray
Publisher: Benjamin Cummings
Category: Book

List Price: $105.33
Buy New: $94.79
You Save: $10.54 (10%)



New (33) Used (8) from $88.87


Media: Paperback
Edition: 5
Number Of Items: 1
Pages: 432
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.5 x 1.2

ISBN: 032149511X
Dewey Decimal Number: 610
EAN: 9780321495112
ASIN: 032149511X

Publication Date: March 2, 2008
Availability: Usually ships in 24 hours

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Editorial Reviews:

Product Description
P style="MARGIN: 0px"B/B IPlanning, Implementing, and Evaluating Health Promotion Programs: A Primer, /Iprovides readers with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The IFifth Edition /I features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. B /BHealth Education, Health Promotion, Health Educators, and Program Planning, Models for Program Planning in Health Promotion, Starting the Planning Process, Assessing Needs, Measurement, Measures, Measurement Instruments and Sampling, Mission Statement, Goals, and Objectives, Theories and Models Commonly Used for Health Promotion Interventions, Interventions, Community Organizing and Community Building, Identification and Allocation of Resources, Marketing: Making Sure Programs Respond to Wants and Needs of Consumers, Implementation: Strategies and Associated Concerns, Evaluation: An Overview, Evaluation Approaches and Designs, Data Analysis and Reporting.B/B Intended for those interested in learning the basics of planning, implementing, and evaluating health promotion programs/P

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