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Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method

zoom enlarge 		Authors: Don A. Dillman, Jolene D. Smyth, Leah Melani Christian
Publisher: Wiley
Category: Book

Buy New: $63.80



New (35) Used (9) from $52.94


Media: Hardcover
Edition: 3
Number Of Items: 1
Pages: 500
Shipping Weight (lbs): 1.9
Dimensions (in): 9.4 x 6.1 x 1.4

ISBN: 0471698687
Dewey Decimal Number: 300.723
EAN: 9780471698685
ASIN: 0471698687

Publication Date: October 12, 2008
Availability: Usually ships in 24 hours
Editorial Reviews:

Product Description
A complete, start-to-finish guide for every researcher to successfully plan and conduct Internet, mail, and telephone surveys, iInternet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition/i presents a succinct review of survey research methods, equipping you to increase the validity and reliability, as well as response rates, of your surveys. Now thoroughly updated and revised with information about all aspects of survey research?grounded in the most current research?the new edition provides practical ?how-to? guidelines on optimally using the Internet, mail, and phone channels to your advantage.

Customer Reviews:   Read 13 more reviews...

5 out of 5 stars Survey Book   December 22, 2008
Great resource for working on and building from scratch your own survey: ) Highly recommend.


4 out of 5 stars "The mail survey bible"   October 21, 2008
This is a great book to have handy when thinking about and doing surveys. Unfortunately, it reads a little dated (already), especially when dealing with electronic media. May be worth waiting for the next edition to get a more contemporary approach to web-based surveys.


5 out of 5 stars a good book for research methodology   September 30, 2008
This book used to be commend by a lot of professors teach how to do the research, and now the new version has add many new cases keep up with the change of the world and then become more useful to us.


5 out of 5 stars Great for students   May 11, 2008
I read this book for a grad class in survey research methods. It's easy to read, if a little dry. Most of the example surveys come from Dillman's work, and a greater mix of the topics of the example surveys would be nice. I would definitely recommend it to students and professors who are teaching classes in this topic.


5 out of 5 stars Classic survey methods text   July 7, 2007
 2 out of 2 found this review helpful

For anyone who conducts online surveys, especially academic researchers, this is an essential text. Dillman's text is far superior to The Survey Kit by Arlene Fink. The only criticism I would offer is that Dillman assumes researchers are designing their own online surveys rather than using commercially available websites such as Survey Monkey. I would contend that the majority of survey research is conducted on commercial websites. Although these websites are changing rapidly, I would like Dillman to address this subject as well.

Copyright 2007 White Hat Communications.
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