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Art and Business: An International Perspective on Sponsorship

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Creator: Rosanne Martorella
Publisher: Praeger Publishers
Category: Book

Buy New: $125.00

New (5) Used (3) from $125.00

Media: Hardcover
Number Of Items: 1
Pages: 288
Shipping Weight (lbs): 1.5
Dimensions (in): 9.6 x 6.4 x 1

ISBN: 027595000X
Dewey Decimal Number: 306.47
EAN: 9780275950002
ASIN: 027595000X

Publication Date: April 30, 1996
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 24 hours

Similar Items:

•	Culture Incorporated: Museums, Artists, and Corporate Sponsorships
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•	Understanding International Art Markets and Management
•	Privatising Culture: Corporate Art Intervention since the 1980s
•	Art Market Research: A Guide to Methods and Sources

Editorial Reviews:

Product Description
This book reveals how companies support the arts and highlights actual dollar amounts, services rendered, preferred artistic events, and the motives for such support. The consequence of such patronage is shown by the preference for a particular style, choice of artistic event, and the impact of the recession and declining government support on the future of the arts. This edited book shows how business philanthropy to the arts evolved and how public relations and marketing strategies are key to understanding the role of business in art. Several articles deal with the impact of international structure of organizations upon artistic decisions as well as the subtle interplay between corporate images and the use of cultural products. Articles are included by leaders in the field including academicians, art administrators, and government officals.

Copyright 2007 White Hat Communications.
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