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Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships
enlarge	Authors: Shirley Sagawa, Eli Segal Publisher: Harvard Business School Press Category: Book List Price: ~~$45.00~~ Buy Used: $2.35 You Save: $42.65 (95%) New (11) Used (13) from $2.35 Media: Hardcover Number Of Items: 1 Pages: 278 Shipping Weight (lbs): 0.8 Dimensions (in): 9.3 x 6 x 1 ISBN: 0875848486 Dewey Decimal Number: 658.408 EAN: 9780875848488 ASIN: 0875848486 Publication Date: December 1999 Availability: Usually ships in 1-2 business days Condition: DUST JACKET HAS WRINKLES AND SMUDGING AND STAMPED MARK IN FRONT OF BOOK

Editorial Reviews: Product Description IThis hardcover edition is available only in a premium, full-cloth binding. It will not ship with a dust jacket./I PPWith funding for nonprofits shrinking and global markets shaky, our business and social sectors are both confronting an increasingly uncertain future. Many organizations are searching for innovative strategies that will counter the mounting pressures felt by communities and corporations alike. BCommon Interest, Common Good/B argues that forward-looking businesses and social sector organizations (both nonprofit and government) can solve many of their problems by working together-while serving the common good in the process.P PPAccording to Shirley Sagawa and Eli Segal, alliances between for-profit and the not-for-profit industries yield enormous benefits for both. Businesses can boost their bottom line by leveraging a nonprofit partnership to enhance their image, reach new markets, increase consumer loyalty, and build a positive reputation with current and prospective employees. The upside is just as powerful for nonprofits, because an alliance with a corporation can provide crucial funds and visibility while helping to attract new volunteers and donors. BCommon Interest, Common Good/B showcases many such successful partnerships, from corporate sponsorships and cause-related marketing to employee volunteer programs and school-to-work initiatives. The authors also offer some much-needed guidance for avoiding many of the pitfalls that can undermine even the best alliances.P PPA convincing, deeply felt book by two authors who have devoted much of their careers to helping public and private sectors find profitable new ways of working together, BCommon Interest, Common Good/B is a guided tour of the progressive new strategies that can contribute to the purpose of our businesses and the prosperity of our communities.P

Customer Reviews: Read 1 more reviews... Great book from a business perspective May 17, 2001 3 out of 3 found this review helpful This is a great book for businesses looking for unique opportunities to both make a difference and raise their community standing. It is comprised of real, powerful examples of how these partnerships can and do work. This book should be read along with Bill Shore's, The Cathedral Within. Creating Great Value for Companies and Communities September 14, 2000 10 out of 10 found this review helpful Every company I know is interested in getting and providing a great deal. Every nonprofit I know is committed to the greater welfare of the society. But almost no companies and nonprofits know how to link together to multiply their effectiveness in achieving their purposes. pThis book provides outstanding examples and a superb template for creating partnerships of great value for all involved: companies, their employees, nonprofits, and the communities that everyone serves. Based on the examples in this book, it looks like the benefits can easily be 20 to 1 in the near term from the time and money invested. That kind of return is hard to find in business, philanthropy, or social entrepreneurship. The reason it happens is that the company can add value that the nonprofit cannot, and vice versa. The strategic partnership is not unlike the strategic alliances that companies create all the time with comapnies that offer unique strategic capabilities.pThe reason these benefit are so large (and growing) is because customers and employees are ever more responsive to promoting a social cause, companies are getting better at partnering with outside organizations, and the expertise of nonprofits is growing. pBusinesses can gain by getting low-cost recognition from customers that will increase sales, obtaining low-cost resources, making work more meaningful to employees (helping to retain them), attracting employees more easily, and learning how cause-based leadership can transform an organization. When you look at it from a dollar and cents point of view, these partnerships would pass any accounting test you want to use. Not to seek out these partnerships is to waste potential for growth and profits in your company. Corporate boards should be asking company CEOs to develop these partnerships!pNonprofits can gain by learning how to increase outcomes they care about, gaining access to resources that would otherwise be unavailable, getting more exposure, and finding improved ways of meeting their missions.pCommunities will gain by getting more resources, expertise, and attention from social entrepreneurs in companies and nonprofits. pSo this is a win-win-win world, but somebody has to get it going. Chapter ten is excellent on that subject: It proposes a 5 step model for the nonprofit -- self assess, identify a partner, connect to that partner, test the relationship idea, and grow the relationship. pAlthough the initiative can come from the company, it usually won't. The executives already have other agendas, are receiving hundreds of requests for assistance, and don't know what many nonprofits can do for them. You can add some corporate executives to your nonprofit board who will understand companies to help you make these connections. The biggest hurdle will be the lack of corporate experience of your nonprofit's staff. Nonprofits are used to looking for a check, not a partnership. But that reliance on gifts alone is stalled thinking that will hold back the development of the public good.pThe case histories include Home Depot and KaBOOM! (building playgrounds), Microsoft and the American Library Association (adding computers and Internet services to libraries in low-income areas), Denny's and Save the Children (raising money for poor children), BankBoston and City Year (sponsoring volunteers in community work), Ridgeview, Inc. and Newton-Conover Public Schools (creating better public schools and better parent involvement from employees with children), and Boeing and Pioneer Human Services (creating airplane parts by employing those with disadvantaged backgrounds). I found all of them to be interesting and well analyzed. Each one gave me ideas for how to pursue opportunties like these for the nonprofit on whose board I serve. pI especially recommend this book to company leaders, human resource executives, purchasing managers, and marketing planners. On the nonprofit side, this book will be a revelation to staffs and board members.pAfter you have read this book, please join the board of a nonprofit (if you are not already on one). Then, please use the processes in this book to create a strategic partnership with your company or another one in your community. You will gain strategic partnering skills and a sense of a job well done. The others will gain the benefits described above. If we each did this, our communities would soon be far more wonderful places to live and work.p Powerful thinking February 28, 2000 10 out of 12 found this review helpful Common Interest, Common Good represents powerful thinking that has already withstood many challenges and overcome many barriers. Corporate executives will benefit greatly from the book's clear and cogent lessons on the benefits of corporate/social sector partnership. This book is proof that goodness can endure. Common Interest, Common Good February 18, 2000 9 out of 9 found this review helpful I'd strongly recommend this book both to corporate executives looking to improve corporate image and morale and to non-profit leaders seeking new funding mechanisms. Although the hokey title evokes past cliches like doing good by doing well, the book is actually a practical, hard-headed approach to making companies run better by working with non-profits -- either through straight philanthropy, employee volunteer efforts, or joint ventures. A most useful book December 1, 1999 5 out of 5 found this review helpful As a former corporate executive and a former member of the boards of directors of several non-profits, I can only wish this book could have been available years ago. Just think what I could have accomplished! I certainly recommend it for people in similar positions now. pIn contrast to so many business oriented books, this one is engagingly written and eminently readable

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