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Mega Gifts: 2nd Edition, Revised Updated

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Author: Jerold Panas
Publisher: Emerson Church
Category: Book

List Price: ~~$24.95~~
Buy New: $16.47
You Save: $8.48 (34%)

New (17) Used (6) from $15.99

Media: Paperback
Edition: 2
Number Of Items: 1
Pages: 168
Shipping Weight (lbs): 0.6
Dimensions (in): 8.6 x 5.8 x 0.6

ISBN: 1889102245
Dewey Decimal Number: 361.70973
EAN: 9781889102245
ASIN: 1889102245

Publication Date: May 30, 2005
Availability: Usually ships in 24 hours

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Editorial Reviews:

Product Description
How do you top what is said to be the greatest selling fundraising book of all time? PHow do you improve upon Mega Gifts, a book CASE Currents magazine called 'the most important fundraising book' written? PHow do you, as Emeril Lagasse would say, 'kick it up a notch?" PJerold Panas knows how. PYou update the content, revise it, add more chapters, introduce a rash of new donors, and look afresh at what's happened over the past two decades. What you end up with is an even better book, if that's possible. PThe Second Edition of Mega Gifts: Who Gives Them, Who Gets Them is no 'how-to' book. Panas would wince at that depiction. No, Mega Gifts it is far more substantive and significant than that. PWhat Panas is after is nothing less than exposing the soul of those who make large gifts. And in his own inimitable style, he goes right to the source, the big givers themselves, and speaks at length with dozens of them. PThen, to corroborate what he learns, Panas surveys nearly a thousand professionals in the field and incorporates their insights as well. PThe result is a tour de force book from an unrivalled storyteller, with insights dancing off every page. In fact, there's so much inside information, you'll feel you're reading someone else's mail. PWhat you find in Mega Gifts is the real deal, from the primary source. This isn't conjecture. PAnd what you gain is an understanding of donors' innermost motivations, what drives them to the causes they support, how they reach their decision, what nurtures their loyalty, what they expect from organizations and their staff, how they wish to be recognized - even how they want you to approach them and present your case. PAnd then there are the Tenets for Success. From his depth interviews, from his survey to field professionals, and from his own close association with mega givers over the past several decades, Panas has distilled down 62 tenets that guide, shape, and determine the success of securing major gifts. Each and every one should be tacked on the wall. PMega Gifts is the 800 pound gorilla in the field and one hugely entertaining animal it is.

Customer Reviews:

5 out of 5 stars

Mega Insightful October 23, 2008
I do believe the reviewer above, LynHak, didn't understand the star system. She gives the book one star, but says her daughter-in-law, for whom she bought the book, says it's the BEST fundraising book she's ever read. I think she meant to give it five stars, which I believe it deserves.

1 out of 5 stars

"best" book on fundraising January 21, 2008
1 out of 2 found this review helpful

This book was a gift for my daughter in law, a fundraiser for a huge national organization. She stated it was the BEST book she has ever read on the subject. I might add, she ia a very successfull fundraiser.

5 out of 5 stars

Mega Gifts - Mega Helpful September 3, 2005
6 out of 6 found this review helpful

This book was almost like listening to a professional and highly experienced fund raiser give his unvarnished perspective on the motivations and realities of raising Mega Gifts. A nice peak into the human nature of those fortunate enough to be in a position to make large gifts to worthy and perhaps not so worthy causes. I found the book to be very helpful being new to the field of fund raising, though experienced in dealing with powerful and wealthy people in other professional settings. Not a "How To" book in the strictest sense, but more a what is and what motivates type of book. Worth the read.

5 out of 5 stars

Well Researched and Well Written June 29, 2000
10 out of 14 found this review helpful

This book was first published in 1984 and quickly became a classic. Panas calls up the experiences of well-known philanthropists, volunteers, educators, religious leaders, fund-raising experts, and others to underscore a primary principle of successful fundraising: technique is no substitute for a committed heart. Having said that, be sure to check out his 65 Tenets for Success.

Copyright 2007 White Hat Communications.
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