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Testing, Testing 1, 2, 3: Raise More Money with Direct Mail Tests

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Author: Mal Warwick
Publisher: Jossey-Bass
Category: Book

List Price: ~~$30.00~~
Buy Used: $9.60
You Save: $20.40 (68%)

New (21) Used (12) from $9.60

Media: Paperback
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.1
Dimensions (in): 9.4 x 7 x 0.8

ISBN: 0787967122
Dewey Decimal Number: 361.70681
EAN: 9780787967123
ASIN: 0787967122

Publication Date: March 12, 2003
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Over 600,000 Feedbacks Posted!!! Great Buy!!!*** Never Used*** May Have a Publisher's Mark~We have over 3,500,000 Books Sold!!!

Similar Items:

•	Revolution in the Mailbox: Your Guide to Successful Direct Mail Fundraising (The Mal Warwick Fundraising Series)
•	How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
•	The Mercifully Brief, Real World Guide to Raising $1,000 Gifts By Mail
•	The Complete Guide to Direct Marketing: Creating Breakthrough Programs That Really Work
•	How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets

Editorial Reviews:

Product Description
Fundraising experts know that successful direct mail requires a continual search for improvements in copy, package formats, and lists through trial-and-error testing. There is no doubt that testing? when done correctly? can raise more money for your organization. In ITesting, Testing, 1,2,3/I direct mail and fundraising expert Mal Warwick shows how the cumulative value of thoughtful, systematic testing can help your organization reach its direct mail fundraising goals. This reader-friendly guide will take you through each phase of the scientific process of discovering your organization's ideal combination of direct mail offer, package, and postage. Like Warwick's other, widely quoted books on fundraising, ITesting, Testing, 1,2,3 /Iis based on an abundance of real-world examples drawn from his more than two decades of experience in direct mail. P

Customer Reviews:

5 out of 5 stars

Great analytical tool! February 25, 2004
2 out of 2 found this review helpful

Beyond the great examples and readable style, this book practically condenses information taught in statistical and data analysis courses ... and presents it in an extremely useful and readable way. So practical! This is a must read for people serious about improving their direct mail program. I am constantly getting mail and wondering what were they thinking when they put this together? This book will help you avoid some of those pitfalls.

Copyright 2007 White Hat Communications.
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