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Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

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Author: Kent E. Dove
Publisher: Jossey-Bass
Category: Book

List Price: $60.00
Buy Used: $38.77
You Save: $21.23 (35%)



New (23) Used (23) from $38.77


Media: Hardcover
Edition: 2
Number Of Items: 1
Pages: 528
Shipping Weight (lbs): 2.2
Dimensions (in): 10 x 7.6 x 1.2

ISBN: 0787949892
Dewey Decimal Number: 658.15224
EAN: 9780787949891
ASIN: 0787949892

Publication Date: October 15, 1999
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available

Similar Items:

  • Preparing Your Capital Campaign: An Excellence in Fund Raising Workbook Series publication
  • Capital Campaigns, 2nd Edition: Strategies That Work (Jones and Bartlett's Funding Raising Series for the 21st Century)
  • Conducting a Successful Major Gifts and Planned Giving Program: A Comprehensive Guide and Resource (Dove on fund raising)
  • Asking: A 59-Minute Guide to Everything Board Members, Volunteers, and Staff Must Know to Secure the Gift
  • Nonprofit Essentials: The Capital Campaign (The AFP/Wiley Fund Development Series)

Editorial Reviews:

Product Description
"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."--INational Society of Fund Raising Executives Journal/I on the 1st editionP IConducting a Successful Capital Campaign/I has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:UL LIA dramatically expanded resource section that includes samples of a strategic plan, market surveys, case statements, financial reports, pledge forms, newsletters, program brochures, a complete volunteer kit, and a post-campaign evaluation LINew chapters on technology in fundraising, leadership gifts, and developing lasting relationships with donors LIUpdated examples and real-world lessons from diverse organizations that have conducted their own capital campaigns LIThe Dove Preparedness Index (DPI), a unique measurement tool that helps organizations simply and accurately assess their readiness to embark on a capital campaign LIThe new Continuous Lifetime Giving Program Model, including an analytical and segmented marketing approach to its implementation LIA modernized version of the 80/20 rule, addressing the size and number of gifts that are needed to conduct a successful capital campaign/UL Packed with checklists, formulas, and tables, IConducting a Successful Capital Campaign/I is sure to make difference in your capital campaign.


Customer Reviews:   Read 2 more reviews...

4 out of 5 stars Solid Basics, a must for any Board   August 9, 2007
This book provides the fundamental outline to a successful Capital Campaign. It is not a how-to and will clearly state that a seasoned professional consultant should still be considered a vital part of any effort. But, short of that, any Board of Directors should have this book as a guide to understanding the depth of their own responsibilities, how to manage a consultant, the seriousness of the effort and planning ongoing giving programs. I did not give it a 5 only because it does not spell out oversite structures for committees. William


4 out of 5 stars A must have resource for a Capital Campaign   March 20, 2007
 2 out of 2 found this review helpful

I had a copy of the first edition of this excellent book but when I enbarked on a new Capital Campaign I bought the new edition. It is a book which anyone - experience and otherwise - must have if you have to venture into capital campaigning.br /br /Even if you been there and done that, it is excellent as a check to see if you're on track.br /br /The updated version has looked at Capital Campaigns in the light of the changing world of philanthrophy. br /br /In Australia, our Capital Camapigns may not be as large as some in USA but never the less are run in just the same way.br /br /A must have reference and the best one out there as far as I'm concerned.


5 out of 5 stars Capital Campaign bible...   September 20, 2006
 2 out of 2 found this review helpful

Kent Dove's book is the bible for how to do capital fund raising. I have been asked as a development officer and consultant to do it other ways, and his is the ONLY way that works. I'm buying the updated book with joy that it has been published.


5 out of 5 stars The Best Guide for Plannind Major Gift Campaigns   July 21, 2005
 2 out of 2 found this review helpful

In the short time I've had this book, I've used it extensivly to plan a forthcoming $25 million campaign in a college within a university. After 15 years of experience in major gift fund raising, I've finally found the book that includes ALMOST everything we need to launch a very successful effort. I deeply appreciate Mr. Dove's efforts to update his work and provide this useful guide.


3 out of 5 stars Useful but disappointing   November 30, 2002
 11 out of 11 found this review helpful

Although there is useful information in this book, I found it disappointing compared with the recommendations that I read. pPart 1, which is about 200 pages, is the text of the book and covers planning and implementing your campaign. Part 2 which is about 300 pages is a collection of about 35 sample documents. pI found the text, which included chapters by other authors, rambling and verbose, giving lists of functions and lists of alternatives without reaching conclusions. I skimmed this part and found little worth reading carefully. (In contrast, I just read Tony Poderis concise and excellent "Its A Great Day to Fundraise" from cover to cover.) The author attempts an academic approach, with unhelpful citations. Examples of somewhat useful items were an outline of a case statement and examples of gift charts. pParticularly weak was a chapter entitled "Technology in Fundraising" which claimed that it was about the single most important support factor in fundraising. We learn that we need a broad team to select this technology; that we need to attend user groups of the system we are considering; that we need to meet current users; that we need to test the system at our site; that the system should be easy to support; that to install the system we need leadership, time, funding, involvement, communication, expertise, testing, training, defined reports, standards, process, etc.; and on and on and on with more generalities. We are NOT told what it is reasonable to expect such a system to do, what features have proved useful, or any other specific information that someone who had actually used such a system might provided.pThe sample documents, which were largely from an Indiana University campaign, struck me as examples that I would not want to follow, although I found some useful items.

Copyright 2007 White Hat Communications.
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