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The Tipping Point: How Little Things Can Make a Big Difference 
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Author: Malcolm Gladwell

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Category: Book
ASIN: 0316346624
Publication Date: January 7, 2002
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Predictably Irrational: The Hidden Forces That Shape Our Decisions 
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Author: Dan Ariely

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Category: Book
ASIN: 006135323X
Publication Date: February 19, 2008
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Buyology: Truth and Lies About Why We Buy 
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Author: Martin Lindstrom

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ASIN: 0385523882
Publication Date: October 21, 2008
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Nudge: Improving Decisions About Health, Wealth, and Happiness 
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Authors: Richard H. Thaler, Cass R. Sunstein

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ASIN: 0300122233
Publication Date: April 8, 2008
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Influence: The Psychology of Persuasion (Collins Business Essentials) 
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Author: Robert B. Cialdini

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ASIN: 006124189X
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Yes!: 50 Scientifically Proven Ways to Be Persuasive 
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Authors: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

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ASIN: 1416570969
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Sway: The Irresistible Pull of Irrational Behavior 
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Authors: Ori Brafman, Rom Brafman

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Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series) 
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Authors: Michael Masterson, Maryellen Tribby

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant 
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Authors: W. Chan Kim, Renee Mauborgne

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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly 
zoom enlarge  		 The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott

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•Buyology: Truth and Lies About Why We Buy
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•Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)
•The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
•The $12 Million Stuffed Shark: The Curious Economics of Contemporary Art
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