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Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision

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Author: Thom Hartmann
Creator: Jim Hightower
Publisher: Berrett-Koehler Publishers
Category: Book

List Price: ~~$14.95~~
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Media: Paperback
Number Of Items: 1
Pages: 223
Shipping Weight (lbs): 0.6
Dimensions (in): 8.2 x 5.5 x 0.7

ISBN: 1576756270
Dewey Decimal Number: 320
EAN: 9781576756270
ASIN: 1576756270

Publication Date: September 1, 2008
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Editorial Reviews:

Product Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

Customer Reviews: Read 25 more reviews...

5 out of 5 stars

Highly recommended for any library, whether business, political or general-interest December 13, 2008
1 out of 1 found this review helpful

What is political communication, how has the Right mastered it, and how can other groups fight back? Thom Hartmann's background as a psychotherapist and ad executive lends to a series of techniques gained from real life and applied successfully to real-world scenarios. Plenty of case history examples document visual communication differences, discovering more powerful words and methods of imparting them, and more. Highly recommended for any library, whether business, political or general-interest.br /

5 out of 5 stars

So far so great . . . December 12, 2008
1 out of 1 found this review helpful

I have not had time to read this book yet, but my husband has been thumbing through it and reading bits and pieces to me. So far, I love it, and can't wait for the chance to sit down and read it all the way through.

5 out of 5 stars

Thom Hartmann does it again November 22, 2008
1 out of 1 found this review helpful

I've read several of Mr. Hartmann's books and find him to be an incredibly knowledgable and well spoken (and written) man. His Air America Radio show is an invaluable source of all things in political history and political discourse. Cracking The Code is a must read for anyone who wants to study the art of Right Wing political "Newspeak", learn how to decipher its real meaning and become more persuasive for progressive causes. An invaluable book for those of us who love politics and want to win the debate.

5 out of 5 stars

A must for debaters November 12, 2008
1 out of 1 found this review helpful

Thom gets to the heart of putting your point across. He details how to put emotion into your presentation, how to cover the "filing" schemes for various personality types, and how to frame the question.

5 out of 5 stars

One for the writer's toolbox October 30, 2008
Tom Hartmann has developed a writing voice that is instructive and readable, fully reflective of his on-air capabilities. In this small volume he leads the reader step-by-step through the mechanics of persuasion with the immediate goal of improving rhetorical skill and the loftier goal of restoring American democracy.br /br /Conservatives have hijacked our ship of state using the very tools that Hartmann describes here. They have reframed issues: pasting the old-guard press as "liberal" when it is, in fact, corporatist and substantively conservative; labeling their agenda of dictatorial control over women's bodies "pro-life"; playing the fear card over and over again to drive support for their militarism ... on and on. Astonishly, conservatives have succeeded in coupling "liberal" with big spending while running up the largest deficits in history under George W. Bush. br /br /We need look no further to understand how well advertising works.br /br /Hartmann carefully and neatly explains the difference in world-view between liberals and conservatives: the former believe in the basic goodness of humans and the community obligation of mutual support to permit individuals to achieve their highest potential (guided by prudence), while the latter believe in the basic evil of humans and the necessity of protecting everyone from foreign enemies and interior urges (guided by fear). The divergence rings remarkably true as I write, just five days before the 2008 presidential election. If there is one overwhelming difference between the two campaigns it is that John McCain is emphasizing fear while Barack Obama is stressing hope. br /br /I highly commend this book to anyone who hopes to influence our political future, and note, as does Hartmann, that politics and democracy are not just for elections--they are the tools by which we fashion our common future.

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