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Selling Modernity: Advertising in Twentieth-Century Germany

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Creators: Victoria De Grazia, Pamela Swett, S. Wiesen, Jonathan Zatlin, Kevin Repp, Corey Ross, Holm Friebe, Michael Imort, Shelley Baranowski, Jeff Schutts, Guillaume De Syon, Lisa Heineman, Robert Stephens, Anne Kaminsky, Rainer Gries
Publisher: Duke University Press
Category: Book

Buy New: $24.95

New (5) Used (5) from $19.34

Media: Paperback
Number Of Items: 1
Pages: 384
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 6.1 x 1

ISBN: 0822340690
Dewey Decimal Number: 659.109430904
EAN: 9780822340690
ASIN: 0822340690

Publication Date: 2007
Availability: Usually ships in 24 hours

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Editorial Reviews:

Product Description
The sheer intensity and violence of Germanyrsquo;s twentieth century?through the end of an empire, two world wars, two democracies, and two dictatorships?provide a unique opportunity to assess the power and endurance of commercial imagery in the most extreme circumstances. ISelling Modernity/I places advertising and advertisements in this tumultuous historical setting, exploring such themes as the relationship between advertising and propaganda in Nazi Germany, the influence of the United States on German advertising, the use of advertising to promote mass consumption in West Germany, and the ideological uses and eventual prohibition of advertising in East Germany./PPWhile the essays are informed by the burgeoning literature on consumer society, ISelling Modernity/I focuses on the actors who had the greatest stake in successful merchandising: company managers, advertising executives, copywriters, graphic artists, market researchers, and salespeople, all of whom helped shape the depiction of a companyrsquo;s products, reputation, and visions of modern life. The contributors consider topics ranging from critiques of capitalism triggered by the growth of advertising in the 1890s to the racial politics of Coca-Colarsquo;s marketing strategies during the Nazi era, and from the post-1945 career of an erotica entrepreneur to a federal anti-drug campaign in West Germany. Whether analyzing the growing fascination with racialized discourse reflected in early-twentieth-century professional advertising journals or the postwar efforts of Lufthansa to lure holiday and business travelers back to a country associated with mass murder, the contributors reveal advertisingrsquo;s central role in debates about German culture, business, politics, and society./PPIContributors/I. Shelley Baranowski, Greg Castillo, Victoria de Grazia, Guillaume de Syon, Holm Friebe, Rainer Gries, Elizabeth Heineman, Michael Imort, Anne Kaminsky, Kevin Repp , Corey Ross, Jeff Schutts, Robert P. Stephens, Pamela E. Swett, S. Jonathan Wiesen, Jonathan R. Zatlin

Copyright 2007 White Hat Communications.
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