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Principles of Marketing, 12th Edition

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Authors: Philip Kotler, Gary Armstrong
Publisher: Prentice Hall
Category: Book

List Price: ~~$186.67~~
Buy New: $64.99
You Save: $121.68 (65%)

New (74) Used (232) from $64.99

Media: Hardcover
Edition: 12
Number Of Items: 1
Pages: 736
Shipping Weight (lbs): 3.7
Dimensions (in): 10.5 x 8.6 x 1.3

ISBN: 0132390027
Dewey Decimal Number: 658.8
EAN: 9780132390026
ASIN: 0132390027

Publication Date: March 9, 2007
Availability: Usually ships in 1-2 business days

Accessories:

•	Study Guide to accompany Principles of Marketing

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Editorial Reviews:

Product Description
P style="MARGIN: 0px" soNormalB/B The 12SUPth/SUP edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, IPrinciples of Marketing/I tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. B/B Topics include: the marketing environment, managing information, consumer business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. B/B An excellent tool for anyone in marketing and sales, whether self- or corporate- employed./P

Customer Reviews: Read 6 more reviews...

4 out of 5 stars

positive October 18, 2008
0 out of 1 found this review helpful

This book was in great condition.Expedite shipping didn't work.I paid for it but i had to wait more then a week to get it.

5 out of 5 stars

Principle of Marketing October 15, 2008
0 out of 1 found this review helpful

I gave the sender of the book five stars for their deligency and trustwothy. keep up the good work. to amazon.com you terific.br /br /Thanks br /br /Babatunde

5 out of 5 stars

FAST SERVICE October 13, 2008
0 out of 1 found this review helpful

Iwas surprise how fast I got my book. The book arrived in great condition.

3 out of 5 stars

instructor reveiw copy October 6, 2008
0 out of 2 found this review helpful

i wanted the regular book, instead i got the instructor review copy. book came in good condition

3 out of 5 stars

Just a copy September 16, 2008
3 out of 4 found this review helpful

I am not really impressed with this purchase. It stated in the write up this was a hard back book. The book is paperback. It looks like someone put the original book on a copy machine and photocopied all the pages. At some point the toner must have run out on the printer because some pages are hard to read. This is not the book that was advertised.

Copyright 2007 White Hat Communications.
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