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Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization
enlarge	Authors: Gary M. Grobman, Gary B. Grant Publisher: White Hat Communications Category: Book List Price: ~~$29.95~~ Buy Used: $12.49 as of 11/20/2009 20:56 PST details You Save: $17.46 (58%) New (12) Used (13) from $12.49 Seller: informationfound Media: Paperback Pages: 189 Number Of Items: 1 Shipping Weight (lbs): 1 Dimensions (in): 10.7 x 8.4 x 0.5 ISBN: 1929109180 Dewey Decimal Number: 658.1522402854678 EAN: 9781929109180 ASIN: 1929109180 Publication Date: September 1, 2006 Availability: Usually ships in 1-2 business days


Similar Items: People to People Fundraising: Social Networking and Web 2.0 for Charities How to Write Successful Fundraising Letters (w/CD) (The Jossey-Bass Nonprofit Guidebook Series) Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success The Nonprofit Handbook: Everything You Need to Know to Start and Run Your Nonprofit Organization Fundraising on the Internet: The ePhilanthropyFoundation.org's Guide to Success Online, 2nd Edition


Editorial Reviews: Product Description Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce and “click to give” sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

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