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Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization

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Authors: Gary M. Grobman, Gary B. Grant
Publisher: White Hat Communications
Category: Book

List Price: ~~$29.95~~
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Media: Paperback
Number Of Items: 1
Pages: 189
Shipping Weight (lbs): 1
Dimensions (in): 10.7 x 8.4 x 0.5

ISBN: 1929109180
Dewey Decimal Number: 658.1522402854678
EAN: 9781929109180
ASIN: 1929109180

Publication Date: September 1, 2006
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Editorial Reviews:

Product Description
Search-engine marketing, blogs, personal fundraising pages, and podcasting are just a few of the strategies and techniques outlined in this handbook to assist fundraisers in harnessing the power of the Internet. This guide outlines a step-by-step approach to taking advantage of the e-philanthropy revolution, including a discussion of the pros and cons of soliciting funds on the web and an evaluation of creative business models—from online donor-recognition pages and virtual charity shopping malls to e-commerce and “click to give” sites. Advice on developing a strategic online fundraising plan and a section on how to successfully engage in nonprofit e-commerce, selling goods and services online, order fulfillment, customer service, payment processing, and handling returns are also included.

Copyright 2007 White Hat Communications.
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