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The Nonprofit Organization's Guide to E-Commerce

The Nonprofit Organization's Guide to E-CommerceAuthor: Gary M. Grobman
Publisher: White Hat Communications
Category: Book

List Price: $19.95
Buy Used: $2.18
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Media: Paperback
Pages: 182
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 11 x 8.5 x 0.4

ISBN: 1929109032
Dewey Decimal Number: 361
EAN: 9781929109036
ASIN: 1929109032

Publication Date: December 2000
Availability: Usually ships in 1-2 business days
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Product Description
E-commerce issues that are specific to nonprofit organizations, such as using the Internet for fundraising and building lasting relationships with potential donors, are addressed in this guide. Practical techniques for building online shopping malls, conducting online charity auctions, selling goods and services, and creating online communities are offered. Handling payments, fulfilling orders, establishing customer service and privacy policies, and marketing a nonprofit Web site are also covered. Sidebar interviews, reviews of relevant Web sites, technical and online writing advice, and a glossary of commonly used e-commerce terms add value to this useful guide.

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