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Social Media Marketing: An Hour a Day

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Author: Dave Evans
Creator: Susan Bratton
Publisher: Sybex
Category: Book

List Price: ~~$29.99~~
Buy Used: $16.26
as of 11/20/2009 18:36 PST details
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Media: Paperback
Pages: 432
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 7.4 x 1

ISBN: 0470344024
Dewey Decimal Number: 658.872
EAN: 9780470344026
ASIN: 0470344024

Publication Date: October 13, 2008
Availability: Usually ships in 1-2 business days

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•	ISBN13: 9780470344026
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Editorial Reviews:

Product Description
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.

Customer Reviews:

Showing reviews 1-5 of 31

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Very Good Foundation November 15, 2009
Kenneth H. Marks (Raleigh, North Carolina)
Social Media Marketing provides background in marketing and how social networking fits into the overall scheme of a marketing plan. It provides very good context in which to understand most of the online techniques and resources. What I like is the linkage to practical daily activities and exercises to enable someone like myself with minimal marketing experience the ability to jump-in and develop and implement a plan. The book is written to accommodate various experience levels of readers from beginners to advanced. I recommend it. Kenneth H Marks, lead author of The Handbook of Financing Growth: Strategies, Capital Structure, and M&A Transactions (Wiley Finance)

5 out of 5 stars

The strategy behind social media October 31, 2009
Taylor Ellwood
While I don't think it's realistic to try and do social media marketing on one hour a day, especially with the amount of work involved, what I appreciate about this book is the attention the author gives to the strategy behind social media marketing. The author provides resources and worksheets that the reader can use to help them plan out their social media strategy, and also details what the reader will need to do in terms of actually engaging their audience as opposed to just advertising to them. Best of all what this author writes about can be applied across a variety of social media technologies, even if and when that technology changes.

3 out of 5 stars

good social media background info October 26, 2009
Olivia Keeling (Cape Cod)
0 out of 1 found this review helpful

I feel this book is a lot like a text to a class. I gives you accurate information about the current trend of Social Media but the problem is that in the year since it was published, some of the information is no longer valid. Such is the case with anything to do with technology. There is enough basic information to get the new comer to social media involved and up and running with the platform. It does read slowly though, so be prepared for it to take a lot longer than an hour a day.

5 out of 5 stars

Finally, somebody explains how social media marketing fits in the purchase process and how and why you should use it October 23, 2009
Fernando Macias (Austin, TX)
1 out of 1 found this review helpful

I signed up for a seminar with Dave Evans because a trusted source recommended it. I was encouraged to read the book before the seminar, and so I did.

I have heard others talk about social media before. They have all presented all the options out there and insisted that everybody be on Twitter, Facebook, LinkedIn and all the others, primarily because everyone else is doing it. None of them has had it right.

In his book, Dave presents social media marketing in a very organized and systematic way. He talks about the three different stages in the "purchase funnel" (awareness, consideration and purchase), and shows how social media creates a loop that feeds post-purchase experience back into the consideration phase of the purchase process, a stage usually off limits to traditional marketing. In the past, a consumer had very few options to validate marketing messages and establish their truth value. But now, with social media, it is almost certain that any consumer will be able find enough information on the social web to validate his purchase decision. Social media is word of mouth, amplified many times over, available everywhere. Social media is not intended to generate awareness, it is not "more of the same" on a different channel, it is not about interruptive advertising. To me, this was one of the most relevant concepts covered in the book.

Of course, there's more. A solid social marketing campaign needs to consider business objectives, needs to align marketing and operations, needs to have metrics. All this is covered throughout the book, and tons of references are provided.

I have to confess that I did not follow the one hour a day format. I did not do the exercises, since I did not have enough time before the seminar. Also, I couldn't put the book down; I needed to see what was coming next. I went to Dave's seminar today and now, after the fact, I am doing one of the recommended exercises. I created my profile on Amazon and created this review. I have never blogged, I have never reviewed a book or rated anything online before. He stresses how important it is to participate in order to understand this new media; he is absolutely right.

I completely recommend Dave's book. Buy it and, if you can, try to take a seminar with him. Maybe you can "demand" that he schedules one in your area, through one of the social calendars he talks about in the book.

By the way, the Kindle edition of the book is listed with just Susan Bratton as the author. Amazon, please correct that!

3 out of 5 stars

Social Media Marketing: An Hour A Day is TOO MUCH October 20, 2009
Kayley McDonald (Pullman, WA USA)
1 out of 1 found this review helpful

Social Media Marketing: An Hour a Day

Dave Evans specializes in social media, word-of-mouth marketing, operations and marketing consulting. He has a passion for solving difficult problems that are worth solving. He is experienced in the marketing world with experience including the launch of [...] in 2005, and he confounded Digitial Voodoo in 1994, a marketing technology consultancy. He has a Bachelor of Science degree in physics and mathematics from the State University of New York/College at Brockport. His Book, "Social Media Marketing: An Hour A Day," tries to ultimately answer the questions, "If I couldn't interrupt you, how would I reach you?" He gives a step by step guide:

Part I: The Foundation of Social Media
1. Backlash
2. The Marketer's Dilemma
3. What Is Social Media

Part II: Month 1: Prepare for Social Marketing
4. Week 1: Web: 2.0: The Social Web
5. Week 2: The Social Feedback cycle
6. Week 3: Touchpoint Analysis
7. Week 4: Influence and Measurement

Part III: Month 2: Social Media Channels
8. Week 1: Build a Social Media Campaign
9. Week 2: Social Platforms
10. Week 3: Social Content: Multimedia
11. Week 4: Social Content: Reviews, Ratings, and Recommendations
12. Week 5: Social Interactions

Part IV: Month 3: Complete Your Plan
13. Week 1: Objectives, Metrics, and ROI
14. Week 2: Present Your Social Media Plan

These sections and chapters build off of each other in an interactive approach to eventually build a social media plan.

The book teaches marketers the new world of the social media marketing and steers them away from traditional marketing habits and tendencies. It provides the important trends of the Social Web through building participation and influence and encourages marketers to consider their options and formulate a plan.

There are many ways to use this book, Dave even says so himself. This book can be helpful for people that are new to marketing, it can be for a seasoned marketer that is transitioning into the Social Web, or it can be for a marketer that needs to reevaluate their social media plan. Readers can start from the beginning and read cover to cover and understand the basics of social media. Some may skip over the exercises, and not come up with a final plan. It is encourage that people should use this book in whatever way it will bring the greatest benefit.

This book is a helpful guide to developing a social media plan because of its day-to-day exercises that are available at the end of each chapter. Evans clearly is passionate in reaching out to other marketers by encouraging them to transition to the new style of marketing.

I would give this book a 3/5 stars labeling it as "It's Ok." I did not hold my attention very long because of its repetitiveness. Social media was defined and explained countless times. It was effective in that it had helpful hints throughout and each chapter summarized main the main points. This book would be most useful for someone that is completely new to the marketing and Social Web world.

Showing reviews 1-5 of 31

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