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Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing

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Author: Kristopher B. Jones
Publisher: Visual
Category: Book

List Price: ~~$29.99~~
Buy New: $19.79
as of 11/20/2009 19:53 PST details
You Save: $10.20 (34%)

New (40) Used (10) from $16.30

Seller: Amazon.com

Media: Paperback
Pages: 320
Number Of Items: 1
Shipping Weight (lbs): 1.4
Dimensions (in): 8.9 x 7.4 x 0.8

ISBN: 0470224487
Dewey Decimal Number: 025.04
EAN: 9780470224489
ASIN: 0470224487

Publication Date: April 7, 2008
Availability: Usually ships in 24 hours

Features:

•	ISBN13: 9780470224489
•	Condition: NEW
•	Notes: Brand New from Publisher. No Remainder Mark.
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Editorial Reviews:

Product Description
Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpace, setting up pay-per-click campaigns, and much more.

Customer Reviews:

Showing reviews 1-5 of 39

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Solid book for beginners and experts alike November 18, 2009
Alexander Raymond (Boulder, CO United States)
I already had some experience with SEO before I bought this book, having run a website for over a year. This book is a great resource because it covers all the basics and give lots of hints and tricks for more expert SEO practitioners.

I like the visual style of the book, which gives hands-on information and guides to current websites and web services.

The author is obviously very credible in the space, which helps in such a fast-evolving area.

4 out of 5 stars

Excellent SEO book. November 13, 2009
Bernardino Pezzella (Italy)
I've read many other SEO books, this one has been purchased as a fast guide that I could use and read rapidly.
From the very beginning, I immediately understood that I had bought more than just a fast guide, in fact, this book is probably the most functional SEO guide I've ever read.
It covers all the aspects of an effective SEO plan from the initial basic rules to analyzing your competition, the techniques used in networks, PPC campaigns and much more.
I recommend this guide to both novice and experts interested SEO.

5 out of 5 stars

Phenomenal November 3, 2009
DFO (Southern Cal.)
1 out of 1 found this review helpful

As a former print journalist, I understand and appreciate the important (and often difficult) balance between being comprehensive and being succinct. This book strikes the perfect balance. The chapters are extremely well-organized. The strategies are explained and illustrated with step-by-step diagrams with each strategy only taking a couple of pages. The author also differentiates between those strategies that are critical and those that are helpful, so you can get the most bang for your buck, whether that buck is your limited time or money for your SEO campaign. He also provides references to a truckload of available SEO resources, many of which are free (and many others of which are inexpensive). Some of the strategies can be put into play almost immediately, and others are for the long haul. My girlfriend has an online business that generates some traffic, but not nearly as much as she would like. With the help of this book, we were able to improve the site's searchability literally immediately, and also learn techniques to put to use in the future. I have a side business that I would like to develop and expand with an internet presence, but I found the notion of competing for market share in a competitive industry online against established businesses daunting. This book has shown me very simply how I can pick my spots to fight for business, and has me very encouraged for bringing my business plan online. Moreover, he has saved me a ton of work, as I can do it right the first time. I wish I could give this book a 6th star.

5 out of 5 stars

Outstanding! October 31, 2009
David C. Roberts (Potomac, Md USA)
1 out of 1 found this review helpful

I've worked in Web marketing for seven years, have my own firm. Most publications in this area are not very specific, and in my experience are often even incorrect.

This book is very specific about techniques to use, and in my experience, it's correct in every area I've checked. The techniques used are based on a sensible approach--help the search engines do the job they want to do (provide relevant results) and you'll be successful.

The book is also very well organized. It's easy to find what you need, and the discussion will be short and to the point.

Frankly, after seeing so many poor books, including many I've spent hundreds of dollars to own, I was surprised to see so much useful information in one book available at a reasonable price.

5 out of 5 stars

Great SEO book September 28, 2009
K. Reid
1 out of 1 found this review helpful

This book is fantastic. I am designing a new website for my company because the one we have now is useless. I have been using this book to create content on every page that is reader friendly while keeping keywords in mind. I researched good, solid, REALISTIC keywords by using the info on chapter 2. The pictures that show you programing are a great help. The only think I noticed is that some of the code is all caps and xhtml is all lower case so I'm not sure why the author does that. Anyway, that is the ONLY sup positive coment I have about the book. I have started my employees on creating blod topics and posts that are search engine friendly for the particular keywords we are trying to rank with-as outlined in this book. Once I complete the site, I will have them post a blog each week. My business parter is reaserching social media using the various sections in this book. I haven't found a better, more thorough book on the topic. There is no wasted content in this book whatsoever. It's direct and to the point. I would have given it more stars had I been able to. I will use the analytics that I learned about in this book to judge the effectiveness of all that I have learned and I will post a followup once I get my website up and running. Enjoy the book...very, very highly recomended! It should also be said that I am a very visual learner.

Showing reviews 1-5 of 39

1 2 3 4 5 6 ...8 Next »

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