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Web Analytics: An Hour a Day

Web Analytics: An Hour a DayAuthor: Avinash Kaushik
Publisher: Sybex
Category: Book

List Price: $29.99
Buy Used: $15.52
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Media: Paperback
Pages: 480
Number Of Items: 1
Shipping Weight (lbs): 1.7
Dimensions (in): 9.1 x 7.3 x 1.2

ISBN: 0470130652
Dewey Decimal Number: 025.04
EAN: 9788126513284
ASIN: 0470130652

Publication Date: June 5, 2007
Availability: Usually ships in 1-2 business days
Features:
  • ISBN13: 9788126513284
  • Condition: USED - VERY GOOD
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Product Description
Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews:
Showing reviews 1-5 of 68
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5 out of 5 stars The Holy Grail for any Web Analytics Junkie   October 27, 2009
Kyle James (Duncan, SC)
1 out of 1 found this review helpful

I've been promising this book review of "Web Analytics: An Hour a Day" by Avinash Kaushik for near six months and it has taken every week of six months to finally make it all the way through this book. I've spoken many times about Avinash and his wonderful blog "Occam's Razor" which this book being the pinnacle piece of the writings on that blog. Avinash is an analytical genus and the knowledge and experience he pours into this book are unbelievably practical, but even more important downright effective.

As I mentioned it took me six months to make it through this whole book. The problem wasn't the wealth of knowledge, but reading through it I constantly found myself stopping to take notes and try out things that are mentioned. Never have I read a book quite like this that packs so much knowledge in a way that I constantly find myself learning so much and wanting to make notes every few pages.

Web Analytics An Hour A DayAvinash really strives for this book to be able to stand the harsh test of web time (where a year is an eternity) and does a surprising good job of making it practical even as it's a few years old and will continue to be relevant going forward. The truth is this book is designed to be consumed over a long period of time as the chapters are broken down to be consumed one a month with actionable and learning assignments given throughout. The first few chapters focus on explaining how to build a successful strategy and the fundamental things you need to know about web analytics then dig right into monthly chapters starting with "Month 1: Diving Deep into Core Web Analytics Concepts" all the way through "Month 8 and Beyond: Shattering the Myths of Web Analytics". This practical tomb packs so much punch into its pages that I'm sure it will stay on my desk for a long time as a great reference piece.

Be warned that "Web Analytics: An Hour a Day" is not a casual read nor is it for someone without a hunger for numbers and data. Bottom line is that if you are truly interested in the field of Web Analytics this tomb is your Holy Grail. I've already written quite a few posts simply from the applied knowledge I've learned from this book and I think anyone that chooses to read it will no doubt come away with tons of practical nuggets themselves.

Oh and did I mention the best part is that all proceeds for this book are donated to a couple charities that Avinash has choosen! So go get your learn on and feel good about donating to a good cause by buying this piece of work that will only make you a more intelligent and better informed individual.


5 out of 5 stars A powerful recommendation not just for computer users and programmers but for general business collections   September 18, 2009
Midwest Book Review (Oregon, WI USA)
Learn how to develop a web analytics strategy using a step-by-step guide by an expert who tells how to gain solid, useful information from data collection methods. From identifying valuable metrics and using the appropriately to quick-start solutions for blogs and small business websites, Web Analytics An Hour a Day, this is a powerful recommendation not just for computer users and programmers but for general business collections catering to any who gather and analyze web statistics. Very highly recommended!


2 out of 5 stars Inefficient   June 11, 2009
I Survived High School (Philadelphia)
0 out of 2 found this review helpful

The word:value ratio is poor. Compression is needed. Overly focused on collecting data, nothing penetrating is offered about using it.


5 out of 5 stars An hour a day!   April 22, 2009
Ross Hill (Geelong, Australia)
I love that Avinash has broken down the learning process into digestible chunks, it really is an hour a day. Add to that this man is the Chief Analytics Guru for Google and you have a winning combination. This book is a must-use for anyone who runs a website.


5 out of 5 stars Comparable to the Web Analytics program at UBC   April 20, 2009
Rommil Santiago (Montreal, Canada)
If you're looking to get into web analytics, this by far, is the book to pick up. I've taken the UBC web analytics program, and this book pretty much summarizes the entire program (as of the writing of this review) without all the typos, and repetition. It's straight to the point and very affordable.

You will NOT learn specific KPIs (you won't really get much of this at UBC either), but you will learn how to think like a web analyst. You also won't learn of advanced techniques, or learn how to use GA or Omniture - but it's definitely a good intro book.

Light reading, friendly tone. Definitely worth the purchase.

Showing reviews 1-5 of 68
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